A Code Mixing Analysis in Video Blogs on Sunny Dahye In and Priscilla Lee's Youtube Channel

Abstract

The aim of the research is to describe the forms and factors that cause code mixing in video blogs on Sunny Dahye and Priscilla Lee's YouTube channels . The data source comes from video blogs on the YouTube channels of Sunny Dahye In and Priscilla Lee, while the data is in the form of speech in the video blog. The research method used is a descriptive qualitative research method with data collection techniques in the form of proficient free-involved listening techniques, and listening techniques, as well as note-taking techniques supported by columns and a corpus of data. Meanwhile, the data analysis technique used is the translational equivalent method, the collection method with the technique for direct elements (BUL), followed by the pragmatic equivalent method. The results of the research on the form of code mixing in video blogs on the YouTube channels of the two YouTubers were code mixing in the form of 1) inserting words consisting of a) nouns, b) verbs, c) adjectives, d) adverbs. 2) insertion of phrases consisting of a) nominal phrases, b) verbal phrases, c) adverbial phrases, d) adjective phrases. 3) insertion of basters, 4) insertion of word repetitions, 5) clauses, 6) sentences, 7) arrangement of words and sentences in one utterance, 8) arrangement of words and phrases in one utterance.

Factors causing code mixing in video blogs on the Sunny Dahye In YouTube channel include 1) limited code, 2) use of more popular terms, 3) function to emphasize intent, describe products, and aim to inform something important, 4) arouse feelings humor, etc.  Apart from that, researchers also found linguistic characteristics between Sunny Dahye and Priscilla Lee.

Keywords: Sociolinguistics, code mixing, video blog